CREATIVE & PROMOTIONAL AGENCY

THE CREATIVE.
THE MERCH.
THE FOLLOW-THROUGH.

THE CREATIVE.
THE MERCH.
THE FOLLOW-THROUGH.

THE CREATIVE.
THE MERCH.
THE FOLLOW-THROUGH.

Creative direction, branded merchandise, and campaigns—from the first idea through production and launch.

Creative direction, branded merchandise, and campaigns—from the first idea through production and launch.

SELECTED RELATIONSHIPS

BRANDS WE’VE WORKED WITH.

Creative, merchandise, and campaigns developed around what each project needed.

Ben Coleman logo
Tanner Usrey logo
Keaton Adams logo
Hanks logo
Groove logo
Wade logo
LH20 logo
Blue Pearl logo
AmRisc logo
Crowley logo
Dallas Design Build logo
Judds logo
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YOUR LOGO. THE RIGHT PRODUCTS. YOUR BRAND, EVERYWHERE.

YOUR LOGO. THE RIGHT PRODUCTS. YOUR BRAND, EVERYWHERE.

YOUR LOGO. THE RIGHT PRODUCTS. YOUR BRAND, EVERYWHERE.

Apparel, gifts, packaging, and promotional products—selected for your audience and developed to feel like your brand.

Apparel, gifts, packaging, and promotional products—selected for your audience and developed to feel like your brand.

CREATIVE THAT CARRIES THROUGH

CREATIVE THAT CARRIES THROUGH

From the identity to the items people hold, wear, and interact with.

From the identity to the items people hold, wear, and interact with.

BUILT AROUND YOUR WORLD

BUILT AROUND YOUR WORLD

THE UNDERDOG APPROACH

CREATIVE INSTINCT.
PRACTICAL FOLLOW-THROUGH.

CREATIVE INSTINCT.
PRACTICAL FOLLOW-THROUGH.

CREATIVE INSTINCT.
PRACTICAL FOLLOW-THROUGH.

Underdog brings experience across music, live events, merchandise, and digital work. We connect the creative decisions with the practical details of production and delivery.

Underdog brings experience across music, live events, merchandise, and digital work. We connect the creative decisions with the practical details of production and delivery.

01 — Define the brief.

01 — Define the brief.

02 — Develop the work.

02 — Develop the work.

03 — Coordinate delivery.

03 — Coordinate delivery.

Reed McDonald — Creative Director

Reed’s background spans design, marketing, live events, artist development, and merchandise—the foundation of Underdog’s approach.

Reed’s background spans design, marketing, live events, artist development, and merchandise—the foundation of Underdog’s approach.

“Easy to communicate with, creative designs, and cognizant of our deadline.”

“Easy to communicate with, creative designs, and cognizant of our deadline.”

Cali Bollier · Owner, Dosey Doe

Cali Bollier · Owner, Dosey Doe

FAIR QUESTIONS.

FAIR QUESTIONS.

FAIR QUESTIONS.

Do we need a finished brief?

No. Bring the goal, budget, and deadline. We’ll help define the scope before the work begins.

Are we choosing everything from a catalog?

Product selection is part of the work. We help narrow the options around your audience, budget, and occasion.

Can you work with our existing team?

Yes. We can handle a defined project or contribute the creative and coordination your team needs.

Who produces the merchandise?

We select production partners around the products and requirements of each project. Underdog handles the creative direction and coordinates the agreed production scope, with specifications, approvals, costs, and timing confirmed before production.

Can we start with one project?

Yes. Merchandise orders, websites, and focused creative projects can stand alone. Ongoing partnerships are available when you need continued support.

LET’S GET IT
INTO THE WORLD.

LET’S GET IT
INTO THE WORLD.

LET’S GET IT
INTO THE WORLD.

Tell us what you’re planning, when it needs to happen, and the budget you’re working with.

Tell us what you’re planning, when it needs to happen, and the budget you’re working with.

Start a Project

A rough brief is enough to start.

A rough brief is enough to start.