180+
design projects completed.
96%
Client satisfaction rate.
8+
Years of experience
Design services
What we can fix, build, or clean up
Branding, websites, campaigns, merch, and systems for people who know something needs to be better, even if they don’t know where to start.
Website Design
Social Graphics
Merch Design
Backend Systems
Social Media Management
SEO
AEO
Creative Direction
Ongoing Support
Web & Digital
Websites, landing pages, EPKs, and digital presence work that helps people understand who you are and what to do next.
Campaign Creative
Social graphics, show promos, release rollouts, event marketing, and content assets that keep your brand moving.
Merch & Products
Shirts, hats, stickers, koozies, packaging, and product ideas that feel like part of the brand, not random stuff with a logo on it.
How We Work
From messy idea to clear next step
You don’t need a perfect brief. You just need a starting point. We’ll talk through what’s working, what’s not, and what needs to happen next.
Get a Clear Plan
We’ll turn the mess into a simple direction: what to build, what it should say, what it should look like, and what matters most.
2
Build What Helps
Then we make the brand, website, campaign, merch, or system your business can actually use.
3
Meet Reed
Underdog started as more than a name. I’ve always been drawn to the people, businesses, artists, and ideas with something real behind them, even if they didn’t have the resources or polished presentation yet.
I’m Reed McDonald, founder and creative director of Underdog Multimedia. I help underdogs look the part, tell their story better, and bring the thing they’re chasing to life.
Creative Direction
Brand Strategy
Web Design
Marketing Strategy
Merchandise
Content Systems
Artist Development
Business Systems
FAQ'S
Good to know
A few quick answers before you reach out.
What do you do?
I help brands look better, communicate clearer, and get more organized. That can mean branding, websites, campaign graphics, merch, content, or creative systems.
What if I don’t know exactly what I need?
How do I start?
Who do you work with?
Do you only work with music clients?
How much does it cost?
Do I have to be ready to start right now?
Can you clean up what I already have?
Do you do ongoing work?
What tools do you work with?